team photo from IFT

TTC just returned from exhibiting at the IFT’s most recent Annual Event and Expo in Chicago! Run by the Institute of Food Technologists, this event brings together representatives from all around the industry. We saw heavier traffic than last year, including a large proportion of international attendees – which is a great sign that we’re finally returning to normal after several years of the pandemic.

We were pleased to unveil our latest exhibition video, featuring clips showing how a wide range of food products can be tested. As always, we were thrilled that the video was mesmerizing. We do not share our tradeshow videos – a reason to visit our booth – but we will roll out some segments throughout the year on our LinkedIn account. That should be a fun reason to subscribe to our LinkedIn feed!

A common theme among our visitors at the IFT 2023 was innovation. It is very clear that while companies remain extremely dedicated to delivering their typical product lines, everyone is also actively exploring how to create related products or other brand extensions. We love to work on these product development challenges and to help our customers use our TA.XTPlus family of instruments in new & creative ways.

We also fielded many requests for more educational opportunities. If you’d like to learn more about how to get the most out of your Texture Analyzer, please check out our training page to sign up for online condensed courses, regional training opportunities, and one-on-one sessions, as well as a comprehensive set of pre-recorded instructional videos. Our next texture boot camp is September 12-14 in Schaumburg, IL (just outside Chicago). You can always contact your regional manager to learn more!

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